Digital business incompetence is expected to cause a
quarter of businesses to lose competitive ranking by 2017, according
to Gartner.. Gartner has conducted a survey of 151 participants who
were intimately involved in making digital business strategy
decisions or in locating, developing and acquiring talent for those
digital business strategy endeavors. Ninety percent of respondents
thought that competition for talent will make or break digital
"The next decade will move beyond the notion of
using technology to automate businesses and toward positioning
technology as revenue builder, market maker and customer finder,"
said Diane Morello, managing vice president at Gartner. "When
companies have those targets in mind, digital business becomes real.
The impact of digital business will be undeniable: It will introduce
new business models, cause industries to be 'digitally remastered'
and change the way that businesses put great minds to work.