Skip to main content


Showing posts with the label dell storm

Dell launches ‘Dell Storm’ channel strategy

Dell launched its “Dell STORM” outreach to increase the scope of its coverage and influence to 117 tier 2 and tier 3 cities across the country. The program was launched as part of the activities surrounding Dell’s renewed distribution focus that was announced earlier this year. Dell has partnered with Distribution partner Ingram Micro for the outreach.
Dell currently has over 2,000 channel partners and is looking to increase this number to strengthen and broaden its coverage reach. With the new strategy Dell aims to reach out to 300 additional channel partners & System Integrators across the country. Dell and Ingram will be reaching out to channel partners in 36 locations of the North and South of India each, 26 locations of the West and 19 of the east. The objective of the outreach is to help attain maximum coverage and scale up business in future by reaching out to more partners.