In an effort to
help retailers capitalize on Black Friday and the holiday shopping
season, research and analytics firm blueocean market
intelligence is launching an
event-based retail intelligence solution, Retail
Intelligence on Demand.
It generates comprehensive, timely and actionable intelligence around
major seasonal shopping events so retailers can increase market share
and foster long-term brand loyalty. Specifically
designed for cross-functional teams, Retail Intelligence on
Demandaddresses the challenges of obtaining timely
and accurate data to evaluate and respond to competitive tactics,
consumer needs and consumer behaviors in a hyper-competitive market.
Additionally, the extensive post-season analysis and summary helps
retailers quantify engagement successes and evaluate pitfalls.
Making organizations digitally enabled