Narendra Modi at Chai Pe Charcha:campaign is one of its kind that has taken elections in India to a next stage. This is the first time that Video-conferencing has been used to campaign across multiple locations. Besides, the campaign is drawing similarities with election campaigns in the US for presidential polls. Chai Pe Charcha has manifested the usefulness of technology especially that of video conferencing. As of now it was being used in the business circles, but now it is being used to take information to the masses even in rural areas and small towns.