In a first-of-its-kind move, Zopper, India’s largest Hyperlocal mobile marketplace, has recently announced its strategic partnership with Viber, a leading instant messaging and Voice over IP (VoIP) application. The move, which signals at an impending shift in the way Hyperlocal commerce is approached, will see Zopper as the first ever Hyperlocal shopping app on Viber’s platform.Viber is a platform which connects more than 606 million users around the world where they can call, text, send photos and share important information. Zopper’s partnership with Viber will help Zopper in extending its service outlay by reaching out to more customers and in addition to this Viber user can now follow Zopper on Viber Chat and read interesting product reviews, live conversations, user testimonials and much more.
Speaking on the announcement, Neeraj Jain, Co-founder, Zopper, said, “The fact that Zopper is India’s leading Hyperlocal platform needs no introduction today, but we still continuously keep finding newer ways to delight and engage our users. This first-of-its-kind partnership is a testament to our dedication to present our users with the best shopping solutions, and will allow us to deliver a seamless shopping experience even through Viber’s platform.”
As India’s largest Hyperlocal mobile marketplace, Zopper’s platform currently features over 15,000+ offline retailers. By marrying the benefits of offline and online channels of shopping, the company brings to its users both the convenience of online shopping and the trust associated with buying electronics from local neighbourhood retailers.