Skip to main content

Customer Experience is the Top Factor for Driving Technology Decision in India

Enterprises have been constantly challenged by the rapidly evolving technology curve. While being prepared for new-age business goals, they are also battling decisions regarding adoption of capital-intensive technology that may soon become outdated. 

In a recent think tank with a few CXOs in Bangalore, Frost & Sullivan discussed how enterprises in India today are approaching critical technology purchasing decisions with a firm eye on the top line and bottom line of the organization. In this backdrop, cloud and mobility solutions become more and more relevant; IT decisions today are not focused on evaluating capacities of a solution, but its capabilities that can provide flexibility to any organization to pursue their business imperatives. 

The Frost & Sullivan moderated think tank and poll brought out a few case studies from companies who have deployed these solutions. It also discovered the openness of CIOs to consider cloud and mobility based solutions regardless the size of the enterprise. While data security and privacy is the number one challenge, scalability and business agility are compelling companies to evaluate new-age technologies. 

The need of the hour: Business Agility and Customer Experience 
In a poll conducted for the think tank, majority of the respondents voted customer experience as the top factor determining technology decisions. Executives echo that in today’s business environment ensuring optimal customer experience has become a priority and is indispensable.  

Frost & Sullivan’s survey finds that business agility is a major reason for enterprises adopting mobility and cloud technologies. Irrespective of whether a company is an e-commerce start up or a diversified conglomerate, CxOs are under more pressure than before to multiply their turnover by the second and hence any step they can take to speed up the sales cycle is considered on priority. 

There is a fast growing rate of adoption of public cloud based applications, especially by SMBs. However for larger internal IT applications such as Enterprise Resource Planning (ERP), companies tread cautiously before they are sure of the ROI. However experienced CIOs say that the benefits far outweigh the skepticism. While the costs at a glance may make internal investments look cheaper and give a company 100 percent ownership of the assets, cloud based services offer scalability, pay-as-you-go, security, technology upgrades and the ability to handle large volumes. 

Companies have realized that the Bring-your-own-device phenomenon is upon us and hence are looking for ways and means to leverage it. Enterprise restrictions on personal device usage are loosening up only marginally, while several companies have embraced it to drive employee engagement as well as tracking and monitoring productivity. However, having resources work with their own myriad connected devices opens several risks such as data theft, hacking, among others, and poses numerous challenges. 

Popular posts from this blog

Cloud Computing powering India’s priority of ‘Digital-first country’

By: Sunil Mahale, India MD and VP, Nutanix
Digital transformation has been recognized as being vital to the growth of our nation. This transformation has enjoyed the unanimous approval and contribution from all stake holders including enterprises, MSMEs, government bodies and citizens. But this level of adoption in a country with a population of over a billion people would need a robust technology base that is capable to collecting and distributing vital data seamlessly.
Digital India envisions creating high speed digital highways, that will impact commerce and create a digital footprint for every individual. Technologies based on mobility, analytics, Internet of things and most importantly, cloud technologies are the building blocks for the digital India missionThere is a growing need to manage huge volumes of data, and making them readily available to public through digital cloud services. Cloud has a pivotal role in enabling this change.
While Data centers have become crucial to th…

Semalt Expert Tells The Reasons Qualitative SEO Services Are Not Cheap

Just like the internet, Search Engine Optimization is constantly changing. Also, it's becoming more difficult to perform a good SEO as soon as Google is continuously improving the algorithm of ranking websites. SEO becomes more complicated so you should expect to pay more for hiring SEO specialists or agencies.
The leading Customer Success Manager of Semalt, Igor Gamanenko explains what factors force SEO services cost increase.
SEO Expertise
SEO has been undergoing the crucial changes and updates over the last 10 years. In the early days of SEO, Google only was caring about the technical aspect of your website, links and keyword metadata to rate you higher. The rating guidelines were quite easy: all you had to do was using some keywords in your metadata and more links than your competitors. This was enough to give you a higher ranking in search engines.
Today, the game has completely changed. Through semantics, Google has a better understanding of internet searches, so it can judg…

RevStart launches its RevItUp Incubation Programme

Underlining its vision of creating a nurturing ecosystem for start-ups to grow in, RevStart, a co-working and incubation centre, has announced the launch of its RevItUp Incubation Programme. The 12-week long programme will be held at RevStart Incubation Centre in Noida from July 1, 2018 onwards. As part of the programme, RevStart will select five high potential start-ups from the ed-tech sector, AI, Consumer Internet, Sustainability, as well as for-profit social impact companies to assist them with developing their business, along with connecting them to global mentors across industries and sectors. In addition, start-ups selected for the programme will receive INR 5 lakh to Rs. 25 lakhs worth of cash and benefits, while RevStart will get an equity stake in the ventures.
The RevItUp Incubation Programme has been created to enhance the founding team’s industry, product, and company building knowledge and capabilities through a world-class curriculum. The programme will focus on tailor…