Tuesday, 16 February 2016

BenQ retains its No.1 position in Indian Projector Market with more than 22% market share

BenQ, an internationally renowned provider of smart and digital lifestyle innovations is once again rated as the No.1 player in the Indian Projector Market with 22.3 % market share as per the report released by world’s top rated specialist research and consulting firm Futuresource Consulting for the year 2015. In 2014, BenQ’s market share was 19%, registering an incremental growth of 13%.

To add to the performance of the brand in the country, BenQ is the first brand that has sold more than 50000 projectors in a calendar year and strengthened its leadership position even more.  The earlier record sell out of 44000 was also from BenQ in 2014. Besides being market leader in the projector market, BenQ is the worldwide No 1 DLP projector brand.

Rajeev Singh, Managing Director, BenQ India said, “It gives us immense pleasure to announce that once again BenQ has retained its No.1 position in the Projectors category along with growing the market share to over 22%. This is a result of BenQ’s strong focus on innovation and Research & Development and immense support of our channel partners & key customers who have contributed to the growth of the company in the market. We have achieved distinctively in Education segment conquering 2/3rd of the market in private segment which means in 2015, out of every three private classroom in India, 2 are with BenQ projectors.”

Futuresource Consulting covers market research in areas including Consumer Electronics, Entertainment Content & Delivery, Education Technology, Print & Imaging & Professional Display Technologies is widely acknowledged as one of the industry standards.