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On the occasion of World Health Day, revealed that their healthcare devices category is observing a huge demand. According to younger generation is taking health & fitness seriously and have played an active role by educating elders about the need for healthcare devices especially by gifting them to their parents.’s Healthcare devices category has seen demand from cross the country and has grown over 150% year on year. Most of the demand is driven by tier 1 metropolitan cities as the urban lifestyle is leading to a lot of health issues like hypertension and diabetes.  Some of the top selling products in the category are blood glucose monitors, fitness trackers, massagers and blood pressure monitors. has also seen a growing demand for activity trackers indicating that there is a substantial increase in the number of people who take their health & fitness seriously. This segment has grown 125% in the last one year. offers a wide range of selection in healthcare devices covering top brands and products such as the new Fitbit ALTA HR, Omron Blood Pressure Monitor and Johnson & Johnson Glucometers.

Customers in India are looking at Health from all aspects beyond nutrition & hygiene. They are increasingly adopting fitness regimes either by working out in gyms or taking up various sports. Treadmills & Exercise wheels have also seen a very healthy growth in gym equipments.

Commenting on this, Saurabh Srivastava, Director Category Management FMCG, Amazon India said, “In today’s fast pace lifestyle people are generally ignorant about their health and fitness. Thus there is a need to keep a track and monitor health to avoid risks. Owning a health care device ensures timely monitoring of vitals for entire family and hence has observed a surge in interest on We are happy to be able to provide a wide array of healthcare products to our customers under one roof.”

Consumers on and the Amazon mobile shopping app have an easy and convenient access to 100 million products across hundreds of categories. They benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee. They can also enjoy’s guaranteed next-day, two day delivery, Sunday and Morning delivery on products fulfilled by Amazon.

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