mFilterIt announces mSkillIt to empower professionals in ad-fraud and brand safety

mFilterIt, a growing ad-fraud and brand safety solutions company, has joined hands with Telecom Sector Skill Council (TSSC) India to offer certification programs of various levels to professionals as well as students to prepare them for the rising demand of industry for such professionals.

Globally, Digital Ad-Fraud and Brand Safety concerns result in 7% loss in Digital Marketing Spends across domains, the issues emanating out of Brand Safety have a cascading impact on the reputation and trustworthiness of the brand, which goes beyond direct expenditure wastages.

The Certified Ad-Fraud Professional (CAP) programme was formally launched at the recently concluded India Affiliate Summit (IAS 2019).  Lt Gen Dr S P Kochhar, CEO, TSSC India and Amit Relan, Director/Co-Founder, mFilterIt signed an MoU on this occasion.

On this occasion, Lt Gen Dr S P Kochhar said, “Ad-Fraud and Brand Safety are two fast growing areas in the ad-tech space and we need to get ready now to have professionals with the right skillset.  This programme future proofs our workforce as well as gives an opportunity to cross-skill professionals for new and lucrative opportunities.  We are happy to associate with mFilterIt for this initiative.”

Highlighting the significance of mSkillIt initiative, Amit Relan, Director/Co-Founder, mFilterIt said, “Ad-Fraud and Brand Safety issues are the emerging challenges across digital marketing domain.  Every organisation will need at least one such specialist to save millions of rupees which go otherwise without any returns.  There is a huge job opportunity in the domain and along with TSSC we are committed to prepare industry ready professionals.”