With this launch, Amazon Pay customers will get a seamless experience for digital payments using their Bank account to make payments without having to enter CVV or OTP, remembering net-banking customer ID, bank account number or other such details. Every customer transaction on Amazon is secured through mobile device verification as well as the UPI PIN. Customers can link their bank account and complete one time set up process by setting up a UPI PIN, after which they can make instant payments. This launch is a key step to enable Amazon customers in adopting BHIM UPI as a digital payment method, thereby helping in the Govt. of India’s Cashless India initiative.
Vishal Kanvaty, SVP Product & Innovations at National Payments Corporation of India (NPCI), said “Our goal is to ensure simple, secure and seamless consumer experience while making payments. This association with Amazon is a step in offering consumers more options and seamless experiences while using UPI. We are excited that millions of customers on Amazon will now be able to make digital payments through UPI to buy products from Amazon’s entire seller base.”
“We are very excited with our Amazon Pay UPI launch, this will offer a fast, seamless and secure digital payment experience on Amazon.in. Through Amazon Pay UPI, we are enabling customers paying through cash and bank accounts to make digital one-step payments for their shopping and other payment needs. We are constantly working towards delivering an awesome experience for our customers and the launch of Amazon Pay UPI is a key milestone in this journey. This launch will help accelerate adoption of merchant payments on UPI platform.” said Vikas Bansal, Director - Amazon Pay
Commenting on the partnership, Sanjeev Moghe, Head Cards & Payments, Axis Bank said “Axis Bank has always been at the forefront of promoting a digitized economy and has been making sustained investments in new cashless and digital payment methods. We are excited to partner with Amazon to implement the UPI ID for its customers. This partnership will help millions of customers enjoy safe and seamless online payments through the UPI mode of payment.”
Amazon Pay will continue to leverage UPI platform to launch new features to further simplify customer experience and expand into new use cases. Amazon is committed to the long-term vision of a less-cash India and continues to invest in experiences, which reduce customer friction, improve affordability and foster everyday habits, thereby building preference for digital payment. To try out the Amazon Pay UPI payments experience, log into Amazon from your Android mobile phone and choose UPI as your payment method to shop on Amazon.