Skip to main content

HSIL launches Hindware Calisto Water purifier in an exclusive strategic alliance with Flipkart

HSIL Limited, makers of the iconic sanitayware brand Hindware, today announced their strategic alliance with e-commerce major Flipkart, to launch their latest brand of home appliances - Hindware Calisto. As part of this exclusive tie up, Hindware Calisto water purifier will be the first product to debut under the new brand. The product will offer an amalgamation of latest technology and stylishly designed products to the discerning Flipkart customers.

Priced at INR 14,990, Hindware Calisto water purifier for a limited period will be available to consumers at a special offer price of Rs. 8,199. Hindware Calisto water purifier will be a Best in Class RO+UV+UF water purifier present in the Indian market. Its six stage water purification technology is capable of removing all kinds of impurities. The model is equipped with features such as 7 litre storage tank, TDS removal up to 1800 PPM, indicators for tank full, purification and power, world class components, amongst others. Going forward, the brand will also be introducing other new product categories under Hindware Calisto.

Speaking at this partnership, Mr. Rakesh Kaul, President, Consumer Products Division, HSIL Limited said, “At Hindware, customer centric innovation lies at the core of our brand promise and this product pivots around this very approach. We are extremely excited to launch it exclusively in partnership with Flipkart. It is a natural progression to our business, owing to the boom in the e-commerce industry. Furthermore, Flipkart’s understanding of the landscape, wide reach and quest for excellency in terms of customer experience, makes this partnership an enhancement of a relationship founded on similar values.”

Mr. Sandeep Karwa, Head of Large Appliances, Flipkart, commented on the launch, “Over the last few years, customers have shown a great appetite for improved technological products, owing to ever rising health concerns relating to water consumption. This is further validated by the growth of this segment which is in the range of 300% in the last one year. Building on our selection, we are happy to partner with Hindware to launch Calisto, their latest range of water purifiers that is a combination of latest technology a 6 step purification procedure along with great pricing, making it an easy purchase. We are positive this will be well received by consumers who are looking for a smart and an affordable product.”

The product will be exclusively sold on Flipkart India from August1, 2018. Hindware has a strong and robust After Sales Service network spread across 800+ cities in India. 

Comments

Popular posts from this blog

Cloud Computing powering India’s priority of ‘Digital-first country’

By: Sunil Mahale, India MD and VP, Nutanix
Digital transformation has been recognized as being vital to the growth of our nation. This transformation has enjoyed the unanimous approval and contribution from all stake holders including enterprises, MSMEs, government bodies and citizens. But this level of adoption in a country with a population of over a billion people would need a robust technology base that is capable to collecting and distributing vital data seamlessly.
Digital India envisions creating high speed digital highways, that will impact commerce and create a digital footprint for every individual. Technologies based on mobility, analytics, Internet of things and most importantly, cloud technologies are the building blocks for the digital India missionThere is a growing need to manage huge volumes of data, and making them readily available to public through digital cloud services. Cloud has a pivotal role in enabling this change.
While Data centers have become crucial to th…

RevStart launches its RevItUp Incubation Programme

Underlining its vision of creating a nurturing ecosystem for start-ups to grow in, RevStart, a co-working and incubation centre, has announced the launch of its RevItUp Incubation Programme. The 12-week long programme will be held at RevStart Incubation Centre in Noida from July 1, 2018 onwards. As part of the programme, RevStart will select five high potential start-ups from the ed-tech sector, AI, Consumer Internet, Sustainability, as well as for-profit social impact companies to assist them with developing their business, along with connecting them to global mentors across industries and sectors. In addition, start-ups selected for the programme will receive INR 5 lakh to Rs. 25 lakhs worth of cash and benefits, while RevStart will get an equity stake in the ventures.
The RevItUp Incubation Programme has been created to enhance the founding team’s industry, product, and company building knowledge and capabilities through a world-class curriculum. The programme will focus on tailor…

Insurtech startup Kruzr raises $1.3 Million from Saama Capital and Better Capital

InsurTech startup Kruzr has raised 1.3 Million USD (Rs. 9.5 Cr) for its seed round led by Saama Capital with participation from Better Capital. Kruzr is a preventive motor insurance technology which helps insurance companies personalize policy premiums & improve their risk model by delivering an engaging preventative driving assistant to their customers. Kruzr is founded by Pallav Singh, Ayan, and Jasmeet Singh Sethi.

Kruzr blends the power of voice technology and artificial intelligence in its personal driving assistant that helps drivers minimize mobile distractions, drowsy driving, speeding and external risks like weather and accident-prone zones. In pilots with insurers, Kruzr managed to cut down distracted driving by 80%. Kruzr is working with motor insurance companies in Europe, UK and India to bring its technology to their customers to prevent accidents & improve claims.

“Road accidents cause over 1.3 million deaths globally every year, and motor insurance companies los…