Panasonic expands its Home Appliances Segment with all new Intelligent Product Range

Panasonic India announced a significant expansion of its line-up of ‘Intelligent Home appliances’ range comprising of refrigerator, washing machine and microwave. The intelligent range is equipped with core technologies and features such as ECONAVI Invertor technology that detects unconscious waste of energy using different sensors and optimises operations according to environmental conditions. The new range offers four models of refrigerator, 17 models of washing machine and a new Invertor microwave model. The latest offerings are a perfect blend of technology, utility and aesthetics, and curated to suit the modern day needs for the consumers. With this new launch, Panasonic is looking at 40 % growth in the home appliances category in FY 2018-19.

Designed to make the user's everyday life more comfortable, convenient and energy efficient, the new models are equipped with advanced proprietary technologies. Ensuring sparkling clean wash, the new washing machine models come with ActiveFoam that creates high-density foam to remove dirt from deep in fibres, while StainMaster feature easily removes stubborn stains with just a push of a button. These models are available in the capacity of 6.2kgs to 14kgs in the range of INR 20,000 to INR 60,000. Redefining freshness and ensuring good health, the 307 L and 336 L refrigerators priced at starting range of Rs. 37,000 and Rs. 45,000 respectively, come with intelligent ECONAVI sensors that optimize the cooling performance for advanced energy savings and the AG Clean technology which ensures 99.9% bacteria elimination. Ascending towards the notion of good health, Panasonic microwaves, starting from Rs. 6700 to 20,990, allow users to cook healthy wholesome meals containing no oil with its Zero Oil recipes.

Developed to maximise energy savings and reduce water consumption, refrigerator and washing machine models feature ECONAVI technology. The Panasonic Intelligent invertor refrigerators with ECONAVI is designed to cool 50% faster while reducing electricity consumption –Inverter saves upto 49% and ECONAVI technology upto 10% of energy. The Econavi sensor technology monitors the refrigerators usage patterns to optimize cooling while adapting the power saving mode around the consumer’s lifestyle. In the washing machine, the intelligent sensors detect the volume of laundry and the water temperature, and select the most efficient wash cycle with optimal operation for energy, water and time-saving. All the three products are also equipped with Inverter technology to ensure efficient operation with significant  energy saving and less noise.

Speaking at the launch, Mr. Gaurav Minocha, Head- Home Appliances, Panasonic India, said, “Panasonic has always been a frontrunner when it comes to innovation and technology. Our new avant-garde range of home appliances is a testament to our commitment of introducing intelligent appliances and home solutions. With new additions to our Home Appliances range we plan to capture double digit market share in the Home Appliances category in coming years”

Washing Machines

The newly launched back panel washing machines from Panasonic come with a host of new features such as ‘Active foam’, ‘Aqua Spin’ and ‘Stain master’.  Active foam generates rich foam which cascades inside the machine to penetrate the fabric core for spotless and clean washing.  The new Washing Machines are a one stop solution for all the washing needs which not only include latest features such as upto 25 % less usage of water and a big size of the washing tub but also are available in 7 different colours such as Grey Charcoal to Floral Blue. The Aqua Spin rinse feature comes with a 6 ring shower system which gives the consumers the best rinsing to tackle the most stubborn stains.


Panasonic’s new range of microwave ovens allow users to prepare scrumptious and healthy recipes without using a single drop of oil, butter, margarine or ghee. The 30 litre convection microwave with the zero oil cooking feature aims at promoting healthy cooking habits. Panasonic MWO -30 Convection model is also available in 20, 23 & 27 litre variants. These models are equipped with features such as Auto Menu for cooking quick meals, Vapour Clean for easy cleaning, Epoxy grey cavity coating for protection against any kind of dirt accumulation. The inverter technology delivers a seamless stream of cooking power –– even at lower settings –– for precision cooking that preserves the flavour and texture of the food. The microwaves have a double heating power which allows the consumers to seamlessly Barbeque, Bake or Tandoor Indian delicacies Panasonic also has solo and grill microwaves in the 20 litre variant for quick cooking & heating.


The first range of products manufactured at Panasonic’s recently established factory at Jhajjar, the new refrigerators are not only equipped with unmatched features and advanced technology but also designed to blend in perfectly with the modern day kitchen. The stylish floral print range comes with a 6 speed inverter compressor powered by cutting-edge ECONAVI technology with smart cooling that aids in providing optimum performance and energy savings. The large capacity storage allows the users to store vegetables and fruits in optimum conditions at ideal humidity and constant temperature, thus ensuring freshness.  The Refrigerator range boasts of features such as frost free refrigeration and are available in Pointed Flower- Wine, Flower- Blue, and Wine Lilly colours.