Skip to main content

Amazon Pay and HDFC Bank partner to enable EMI on Debit cards

Amazon India has announced EMI on Debit Cards in partnership with HDFC Bank. HDFC Bank customers can avail payments via EMI (Equated Monthly installments) without the need to make upfront payment on purchases over INR 10,000. With this partnership, is looking to make shopping more affordable by expanding coverage of financing beyond credit card holders allowing access to a larger set of customers to buy high value items on

Debit Card EMI allows any eligible customer of HDFC bank to avail pre-approved loans and pay using monthly installments without needing to pay any amount upfront. Millions of pre-approved Bank customers stand to benefit from EMI on Debit cards.

“With the introduction of Debit card EMI we are expanding our existing EMI offerings to include a large number of customers who use Debit cards and want to pay for their purchases later via EMIs. Customers with HDFC debit cards can now use this offering and make purchase decisions instantly without the hassle of saving up or delaying their purchases. We are piloting this program with HDFC Bank and continue to look for partnerships that will help us increase financing options for our customers thus making shopping more affordable.” says Mahendra Nerurkar, Director, Amazon Pay.

“This is a win-win for both HDFC Bank and EMI on Debit Cards will enable us to offer different financing options for Debit Card customers for high value purchase. The move is in line with the Bank’s objective to offer enhanced convenience and experience to our customers across the range of our products and services.” said Mr Parag Rao – Country Head – Card Payment Products, Merchant Acquiring Services and Marketing, HDFC Bank Ltd.

EMI on Debit cards is currently available for millions of customers of HDFC bank who have been pre-approved to leverage this offering. Amazon Pay has simplified the shopping experience for customers by integrating this solution in the checkout flow. After adding eligible products to cart, customers can save HDFC Debit card on the payments page and select their preferred EMI option. This leads them to a bank page where they can validate the payment using One time password (OTP) and follow instructions to complete the purchase. Customers have the flexibility to repay the loan in EMIs spread over a tenure of 6, 9 and 12 months.


Popular posts from this blog

Cloud Computing powering India’s priority of ‘Digital-first country’

By: Sunil Mahale, India MD and VP, Nutanix
Digital transformation has been recognized as being vital to the growth of our nation. This transformation has enjoyed the unanimous approval and contribution from all stake holders including enterprises, MSMEs, government bodies and citizens. But this level of adoption in a country with a population of over a billion people would need a robust technology base that is capable to collecting and distributing vital data seamlessly.
Digital India envisions creating high speed digital highways, that will impact commerce and create a digital footprint for every individual. Technologies based on mobility, analytics, Internet of things and most importantly, cloud technologies are the building blocks for the digital India missionThere is a growing need to manage huge volumes of data, and making them readily available to public through digital cloud services. Cloud has a pivotal role in enabling this change.
While Data centers have become crucial to th…

RevStart launches its RevItUp Incubation Programme

Underlining its vision of creating a nurturing ecosystem for start-ups to grow in, RevStart, a co-working and incubation centre, has announced the launch of its RevItUp Incubation Programme. The 12-week long programme will be held at RevStart Incubation Centre in Noida from July 1, 2018 onwards. As part of the programme, RevStart will select five high potential start-ups from the ed-tech sector, AI, Consumer Internet, Sustainability, as well as for-profit social impact companies to assist them with developing their business, along with connecting them to global mentors across industries and sectors. In addition, start-ups selected for the programme will receive INR 5 lakh to Rs. 25 lakhs worth of cash and benefits, while RevStart will get an equity stake in the ventures.
The RevItUp Incubation Programme has been created to enhance the founding team’s industry, product, and company building knowledge and capabilities through a world-class curriculum. The programme will focus on tailor…

The Workplace of the Future

By: Arnab Ghosh – Director, Synergy Property Development Services)
Workplaces are undergoing a major transformation today to stay relevant. Conventional space planning and design approach for office space are slowly but steadily changing across the globe. What was a trickle a decade back is snowballing into a movement as we speak? The nature of the work we do and the time we spend in our workplace is driving this change. 
The Social Workplace The original office in the west was originally based on the factory floor design. The Workers occupied the maximum space followed by Managers and the Senior Executives in their glass cabins. The term “productivity” also has industrial roots. There were well-defined tasks and targets for the employees to achieve in their working time. All these have changed drastically over the last few decades and going to change further in the future. The culture of organizations has to adapt to this change to stay ahead and retain talent. Productivity is no long…