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Vodafone Drives Digital Transformation to Boost Customer Experience

With great customer service at the core of its philosophy, Vodafone India has developed new age digital experiences for its 210 plus million customers. Vodafone has always been ‘Happy to Help’ but with the launch of its new digital transformation initiatives, Vodafone is bringing back the ZooZoos in a new Ninja avatar and communicating about “Happy to Help… IN A CLICK”.

Vodafone has always believed that Customer Service is a key differentiator for telecom services and has been known for its best-in-class customer experience in the industry. With the world going digital, customer service across categories has evolved from being a human led, call-centre-based query resolution mechanism to a more digitally evolved, self-care and 24/7/365 experience. Vodafone is leading this evolution, handholding customers to move from assisted only care to digital self-care and anytime and doorstep services.

With speed and efficiency at the core of its service philosophy, Vodafone focuses on convenience across channels for the customers. For example, customers can now customise their plans and numbers online and have a connection home delivered. They can also manage their entire family’s accounts on the My Vodafone App and pre book appointments before they visit a store.

Like every cricket season, Vodafone is back this year with a big bang ZooZoo campaign. Commenting on the digital transformation, Siddharth Banerjee - Executive Vice President - Marketing, Vodafone India, said, “As technology drives the changing customer behaviour and expectations, we at Vodafone have driven our digital transformation initiatives hard and also evolved our Happy to Help philosophy for the 2018 Digital Customer to “Happy to Help… IN A CLICK”. Further, in keeping with the topicality of our campaign break, we are bringing back our much loved ZooZoos in a brand-new Ninja avatar … they are quick, agile and efficient… much like our service experience, enabled by the digital transformation initiatives at Vodafone India.”

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