Skip to main content

Saavn Delivers Chart Topping Original Music and Strengthens Global Reach

Saavn continues to innovate the music streaming business model with releases from its in-house label, strategic partnerships, and new global investors. Saavn's latest release, Bom Diggy, is one of the fastest rising tracks in India, and is the first time Snapchat has featured a partnered music Lens in India. The Lens is currently available to Snapchatters in India and several neighboring countries, and helped propel the already-charting Bom Diggy to the #1 spot on the iTunes India download charts.

The track is a collaboration between U.K.-based independent artists Zack Knight and Jasmin Walia, both of South Asian descent. The track released in August, exclusive to Saavn for streaming in the region, but available for streaming and download outside the region on platforms like Apple Music, Spotify, and iTunes for download.

Since its release, Bom Diggy has garnered over 16 million streams on Saavn, as well as 20 million views across YouTube and other streaming platforms. With more than 3 million streams on global platforms including iTunes, Spotify, Soundcloud, and Apple Music, Bom Diggy has been among the top five tracks on Shazam’s “India Top 100” charts. Apple Music included the song in their “A-List: Indian Pop” playlist, and the track appeared on “Filtr’s Bollywood Top 50” Playlist on Spotify. The song premiered at #1 on the BBC Asian Music charts and continued at the top spot for seven straight weeks. Currently, a number of high profile remixes are also in development.

"Our evolution from a music streaming service to a platform for the arts has been a multi-year vision for the company. India's music landscape and listening behaviors are unique amongst all other global markets. We have always been dedicated to delivering the most networked experience for our users. The cross-platform success of our latest music release is a combination of high-touch A&R, distribution strength of Saavn, and coordinated integration with platforms like Snapchat and Instagram. Today, the way you get content in the air and noticed has a very different composition than years ago. Key playlists are the new radio and targeted social tools give fans all the power to elevate artists to the top of the charts," said Rishi Malhotra, Co-founder and CEO, Saavn.

Additionally, Saavn is welcoming two new strategic investors: New York-based Senvest Management LLC and the global entertainment company, Endeavor from Los Angeles. Senvest has a proven track record of recognizing high-potential media companies. Endeavor’s involvement helps strengthen ties between East-West music industries and further enables Saavn to grow its unique collaborations between Western and South Asian artists and producers

For Senvest, this will be the company’s first investment in India. Each of the new partnerships further demonstrate Saavn’s continued commitment to merging key media and tech players within South Asia’s high-growth music market.

"Streaming audiences and digital revenue continue to grow on a global scale,” Malhotra continued. “Senvest and Endeavor represent exciting new investors for us and we're honored be the platform that connects East and West. South Asian culture is truly global and borderless."

These new developments follow Amazon’s Alexa launch in India. In October, Saavn teamed up with Amazon to use the Alexa Skills Kit to enable its music streaming on Amazon Echo devices. This marks Saavn’s first foray into the Voice UI space, which continues to grow as global tech companies prioritize the interface for Auto and Home. The Saavn-enabled Alexa products began shipping to customers in India on October 31st.


Popular posts from this blog

Cloud Computing powering India’s priority of ‘Digital-first country’

By: Sunil Mahale, India MD and VP, Nutanix
Digital transformation has been recognized as being vital to the growth of our nation. This transformation has enjoyed the unanimous approval and contribution from all stake holders including enterprises, MSMEs, government bodies and citizens. But this level of adoption in a country with a population of over a billion people would need a robust technology base that is capable to collecting and distributing vital data seamlessly.
Digital India envisions creating high speed digital highways, that will impact commerce and create a digital footprint for every individual. Technologies based on mobility, analytics, Internet of things and most importantly, cloud technologies are the building blocks for the digital India missionThere is a growing need to manage huge volumes of data, and making them readily available to public through digital cloud services. Cloud has a pivotal role in enabling this change.
While Data centers have become crucial to th…

RevStart launches its RevItUp Incubation Programme

Underlining its vision of creating a nurturing ecosystem for start-ups to grow in, RevStart, a co-working and incubation centre, has announced the launch of its RevItUp Incubation Programme. The 12-week long programme will be held at RevStart Incubation Centre in Noida from July 1, 2018 onwards. As part of the programme, RevStart will select five high potential start-ups from the ed-tech sector, AI, Consumer Internet, Sustainability, as well as for-profit social impact companies to assist them with developing their business, along with connecting them to global mentors across industries and sectors. In addition, start-ups selected for the programme will receive INR 5 lakh to Rs. 25 lakhs worth of cash and benefits, while RevStart will get an equity stake in the ventures.
The RevItUp Incubation Programme has been created to enhance the founding team’s industry, product, and company building knowledge and capabilities through a world-class curriculum. The programme will focus on tailor…

Insurtech startup Kruzr raises $1.3 Million from Saama Capital and Better Capital

InsurTech startup Kruzr has raised 1.3 Million USD (Rs. 9.5 Cr) for its seed round led by Saama Capital with participation from Better Capital. Kruzr is a preventive motor insurance technology which helps insurance companies personalize policy premiums & improve their risk model by delivering an engaging preventative driving assistant to their customers. Kruzr is founded by Pallav Singh, Ayan, and Jasmeet Singh Sethi.

Kruzr blends the power of voice technology and artificial intelligence in its personal driving assistant that helps drivers minimize mobile distractions, drowsy driving, speeding and external risks like weather and accident-prone zones. In pilots with insurers, Kruzr managed to cut down distracted driving by 80%. Kruzr is working with motor insurance companies in Europe, UK and India to bring its technology to their customers to prevent accidents & improve claims.

“Road accidents cause over 1.3 million deaths globally every year, and motor insurance companies los…