October is known to be a month of festivities and carnivals and with Diwali around the corner, TataCLiQ.com, Tata group’s multi-brand phygital ecommerce platform is all geared up for its festive season sale with a difference called the 10/10 Sale which will provide consumers with perfect deals, offers and giveaways all through the sale.
As part of the sale, TataCLiQ.com has introduced one of its kind offer where consumers who shop on the portal will get upto 100% value back on their purchase in the form of exciting gifts and rewards from Tata CLiQ’s partner brands such as CaratLane, Vistara, Big Basket, Ixigo, Thomas Cook, BookmyShow, Urban Ladder etc. That’s not all, new collections from hundreds of brands and thousands of exclusive products with great offers will be launched on the portal during the sale! The sale kicks off from 10th October and will be live till 16th October, with the 10th of October as the D-day for the best of everything.
10/10 connotes a flawless, perfect score, leaving nothing more to desire. This is the inspiration behind TataCLiQ.com's 10/10 Sale - one date in the calendar where consumers can experience the best brands, new products and exclusive offers. 10th October is ‘THE’ big day when the consumers will get the best from the rest – deals and discounts that have scored a perfect 10/10. The celebrations will also include a range of exciting deals, new launches, flash sales, best price offers and bumper prizes.
Speaking on the launch of the 10/10 celebrations, Ashutosh Pandey, CEO, TataCLiQ.com stated, “Festive season comes with a lot of enthusiasm and excitement. We want to keep this feeling going by offering our consumers brands, products and offers they have never seen before. We are expecting multi-fold increase in our traffic and business on the 10th October, and thereafter until Diwali. We are confident that our offers, and the unique ‘value-back’, will surely excite our consumers. Through 10/10 sale we assure that our consumers will have a delightful brand forward shopping experience of everything that’s NEW and NOW.”
As a part of the festive celebrations, TataCLiQ.com also unveiled the 10/10 campaign through short format digital videos across their social media platforms. Conceptualised by Mullen Lintas, the objective of the campaign is to highlight and bring out the core message of the sale in a light-hearted, humorous and musical manner. ‘TEN’ has been used as a base tune for all the digital ads. TataCLiQ.com is known for providing the NOWest and NEWest collection to the consumers and the 10/10 sale is a manifestation of this. The sale will offer the consumers 10/10 brands and deals across various categories such fashion, electronics, apparel, accessories etc.