Lenskart announced notable Bollywood star – Katrina Kaif, as its first ever brand ambassador. Katrina will be the face of Lenskart for the next two years and would also feature in the brand’s new campaign.
Commenting on the new campaign launch, Peyush Bansal, Founder and CEO, Lenskart.com said “Lenskart as a brand is all about fun, fashion, playfulness and friendliness. Katrina, we feel, is all of this too naturally, hence a perfect fit and not a forced fit”. He further added: “We were looking for someone who naturally fits the Lenskart brand proposition of ‘Addictive Playfulness’. Katrina fits this the most. Her song ‘Kala chashma’ was a phenomenal success and we think she will be really successful with the actual chashma (spectacles) as well”.
On becoming the brand ambassador, Katrina Kaif stated: “I am delighted to be associated with Lenskart which is one of the most loved eyewear brands in India. It’s very important for me to find synergies with my brand associations and I believe Lenskart resonates the same. Lenskart is a brand loved by Indian youth and this is a conscious effort to connect with the fashion savvy Indians.”