Health & Fitness App Users Are Going the Distance with Record-High Engagement
Health and Fitness app segment is seeing huge growth in India as well, as per a “State of App nation” report revealed by Flurry this year. As per the report, Health & Fitness apps in India see high hourly engagement throughout the day (up 27% locally), as users turn to their mobile and wearable devices to track their fitness goals and progress.
Users are Highly Committed to Their Fitness Apps
Flurry data shows that of active health & fitness app users, 96% are using only one health & fitness app. As seen in our app loyalty matrix, health & fitness apps show the highest retention rates across all categories. This indicates that users are dedicated to their fitness apps once they start using them.
Over 75% of active users open their health & fitness app at least two times a week. Also, there is a remarkably high percentage of Fitness App Addicts: more than 25% of users access their fitness apps more than 10 times a week. As a result, this frequency of usage drives up overall category engagement. For app developers, this presents an attractive opportunity to capitalize on users’ frequent engagement and boost monetization.
Year-Over-Year Growth is Slowing Down
Since 2014, we have seen massive growth in the health & fitness app category. In just three years, usage grew by over 330%. However, since 2016, growth has slowed down: while we saw a year-over-year growth of 178% from 2014 to 2015, the health & fitness app category only grew by 9% from 2016 to 2017. This correlates with the trends of the overall app industry.