In an announcement that will delight Bollywood fans, YuppTV, the world’s leading OTT brand for South-Asian content, will be the support partner for the IIFA Awards 2017. The glamorous event will be held in New York City between July 14 and July 15. With this remarkable association, YuppTV will be positioned among the key sponsors.
Commenting on the alliance, Mr. Uday Reddy, Founder & CEO, YuppTV, said, “One of the most eagerly anticipated annual events for movie fans, the IIFA Awards are all about celebrating the best that Bollywood has to offer. With this momentous association, we are affirmative that YuppTV will continue its brand promise of showcasing the best of entertainment and maintain unparalleled leadership in the segment.”
YuppFlix, the on-demand movie streaming platform by YuppTV, offers its users exhaustive collection of movies from all major production houses in India that are rigorously updated every week.
YuppTV is one of the leading OTT players in the country which has gone fast into the mobile-first audience. This is one of the kind collaboration which will give exclusive content to views on the mobile platform.