iVOOMi, Chinese electronic major, announced its strategic alliance with the e-commerce giant Flipkart, to capitalize on latter's Market Intelligence support, in order to extensively penetrate into Tier – 2,3 & 4 cities in India. iVOOMi, turned one of the most preferred Smartphone brands in India powered by innovation and value.
Considering the competitive market scenario, the brand has made this compelling move to facilitate its R&D in Hong Kong and China with timely support on detailed analytics of Smartphone usage in the most diversified and highly fragmented Tier – 2, 3, 4 cities in India. The objective is to build a niche and targeted product development process and strategies, to scale up bottom line results. The brand iVOOMi has also chosen Flipkart as its exclusive sales partner for its upcoming range of Smartphone.
Mr. Ashwin Bhandari, CEO, iVOOMi India stated, "We are glad to be associated with the e-commerce major Flipkart. Through their verified intelligence reports, our focus is to ensure the development of latest technology in the most cost-effective range, as desired by users in this geography. Also, this is a step forward to bolt up with the master in e-commerce zone, with a much larger audience at disposal"
The global brand iVOOMi has been successfully scaling up its sales in India through electronic and online modes of retail. He further states, “We target volumes through value for money products and thereby aim to capture XX% of share in the Indian Smartphone market by end of FY 2018, through our strong presence across length and breadth of the country.”
Commenting on the partnership Mr. Ayyappan. R- Senior Director, Smartphones at Flipkart said "We are happy to partner with iVOOMi and make the best in smartphone technology available and accessible to our customers. We are certain that through this association customers can avail a winning combination of great technology coupled with affordable pricing reinforcing our undisputed market leader position in this category."
Under this collaboration, iVOOMi and Flipkart would work closely towards delivering future technology products to Indians across the country. The key objective is to provide the specs incorporated in the expensive range of smartphones, in the much affordable price, to its large number of user base. Flipkart supports the brand not only in selling and identifying the nature of products, designs, form factors and technology through its series of intelligence reports, but also corroborates to propel marketing for iVOOMi to capture substantial share in the market.
As iVOOMi has been known globally for its intelligence in the market study and reverse calculations for the range of products, they will now be understanding the complete segment with the help of Flipkart and penetrate with the most disruptive offer in the defined segment of 5 k to 10k. Innovation will be a key factor that will be observed by all.