Episerver, a provider of a single platform to smartly manage digital content, commerce and marketing in the cloud, today launched enhanced user-generated content (UGC) and a distributed order management system (DOMS) as part of its unified content and commerce platform. The new capabilities will help customers engage with their customers at the right time in the right place with the right message as part of an experience-driven approach to digital commerce.
Episerver UGC, powered by Stackla, is an out-of-the-box, self-contained cloud service that uses advanced machine learning algorithms to identify, rights manage and showcase the most effective user-generated content. Designed for marketers and merchandisers, the solution draws on dynamic filters to streamline the discovery and curation of UGC across channels, and personalize it to site visitors. This results in higher engagements, customer trust and advocacy, and ultimately drives increased revenue.
“Episerver customers already have access to market-leading smart personalization and commerce solutions, but most brands struggle to source enough relevant content to fuel this technology,” said Damien Mahoney, CEO and co-founder at Stackla. “When you add a rich and abundant source of authentic, visual customer content, the result is personalized customer experiences at scale.”
Two versions of Episerver UGC are available, with an advanced edition offering additional functionality for content rights management, automated visual recognition, and advanced geolocation discovery. By leveraging the micro-services based Episerver Social – which incorporates ratings, reviews, comments and activity streams– alongside the Episerver Personalization suite – which makes use of advanced machine-learning algorithms and behavioral site search – organizations can now leverage authentic customer content and recommendations. The result is increased customer confidence at the point-of-sale, reduced shopping cart abandonment and boosted conversion rates.
Episerver has also partnered with OrderDynamics to address increasingly complex omnichannel commerce and order fulfilment requirements with an enhanced distributed order management system (DOMS). The DOMS powers advanced order orchestration, intelligent inventory sourcing and product information management features in the Episerver Digital Experience Cloud™. These new capabilities include advanced and flexible order fulfilment options, such as “click and collect,” which over half (57 percent) of eBusiness and channel strategy professionals offer or plan to offer, according to Forrester’s “Mastering the Art of Omnichannel Retailing.”
“Retailers that give customers flexible and convenient order fulfilment choices, and make it an easy, seamless and positive brand experience across the digital and physical channels – win over customers,” said Nick McLean, Chief Executive Officer of OrderDynamics. “Our partnership with Episerver bring world-class applications together, to offer retailers a complete solution that makes omnichannel retail a winning proposition.”
“Consumers and B2B buyers are moving across channels more frequently, and they expect digital experiences that reflect these behaviors,” said Joey Moore, director of product marketing at Episerver. “But implementing a truly omnichannel customer journey requires a range of advanced solutions and seamless connectivity across systems. These partnerships alongside our core digital commerce capabilities support the broader customer journey by offering an experience-driven approach that will empower our customers to deliver immersive and frictionless buying experiences that keep their customers coming back.”