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Consumers’ Perceived Invincibility on Public Wi-Fi Could Be Placing Their Personal Information at Risk

Consumers are unable to resist a strong, free Wi-Fi network and their online behaviors may be placing their personal information at risk, according to Norton By Symantec's (NASDAQ: SYMC) 2017 Norton Wi-Fi Risk Report, released today. 

“There is a deep divide between what people think is safe when it comes to using public Wi-Fi versus the reality,” said Ritesh Chopra, Country Manager, Consumer Business Unit, Symantec. “What someone thinks are private on their personal device can easily be accessed by cybercriminals through unsecure Wi-Fi Networks or even apps with privacy vulnerabilities.” 

The Norton Wi-Fi Risk Report surveyed more than 15,000 consumers in 15 countries to learn about their public Wi-Fi practices and perceptions. Many of the global findings show that people are aware of the risks of public Wi-Fi, but are not necessarily changing their behaviors. India-specific highlights include:

Consumers Willing to Sacrifice Security for Free Wi-Fi
Consumers’ dependency on a quick, free connection via public Wi-Fi could be placing their personal information at risk. 

54 percent of Indians don’t use a Virtual Private Network (VPN) to secure their Wi-Fi connections, even though it is considered a best way for protecting personal information. A worrying Eight percent are unaware of the term, VPN
73 percent of Indians will do or swap something for a strong Wi-Fi signal including watching a three minute advertisement (35 percent), to something as critical as allowing access to personal emails (19 percent), personal photographs (22 percent), online dating profiles (16 percent), contact lists (19 percent) and giving permission to access and even edit personal social media profiles (19 percent)

Questionable Behaviors on Wi-Fi
In the case of using public Wi-Fi for more private matters, joining an unsecure network could reveal more about a person’s personal information (or habits) than they bargained for:
31 percent Indians admit to viewing nude, explicit or suggestive content on public Wi-Fi 
o Of those people, 44 percent admit to doing so at work and 49 percent have done so in a hotel, hostel or Airbnb 
Almost half (48 percent) of the users have accessed Wi-Fi without the Wi-Fi network owner’s permission; 18 percent guessed or hacked the password to get in
96 percent of Indians have potentially put personal information at risk while using public Wi-Fi, including checking their bank accounts, and sharing personal photos and videos. Yet 41 percent reported they would feel horrified if their financial details were stolen and published online by hackers

Wi-Fi Access Also a Must When Traveling 
Clearly, Indians are unable to resist access to a strong, free Wi-Fi network despite the risks. This is especially true while traveling, as Indians say access to a strong Wi-Fi network is a deciding factor when choosing a hotel (82 percent), transport hub (67 percent), which airline to fly (64 percent) or place to eat (62 percent). Further, more than half (51 percent) of people surveyed globally said that the most important reason to stay connected was to use a GPS app to get around.

Help Ensure Your Personal Information Doesn’t Fall into the Wrong Hands
Despite the need for access to a strong, free Wi-Fi connection, there are simple steps consumers can take to help protect their information online:
Use Security Software: One of the best ways to protect your information online is to use a Virtual Private Network (VPN) from a trusted vendor such as Symantec’s Norton Wi-Fi Privacy. VPNs provide a “secure tunnel” that encrypts data being sent and received between your device and the internet.
Look for HTTPS: Many companies use secure websites — HTTPS (Hypertext Transfer Protocol Secure) — to provide online security. You can tell if a website is secure if it has “https” in its URL and has a small lock symbol next to it. However, even though the website itself might be safe, your personal information could be vulnerable if your network connection isn’t secure.
Sharing Less is Best: Think twice before entering any type of personal information – from passwords, to financial details and photos – over public Wi-Fi networks. Even if you’re not actively sharing the information, your device may be doing so for you. Many devices are programmed to automatically seek connections to other devices on the same network, which could cause your files to be vulnerable. Be sure to disable sharing on your devices to ensure what’s yours stays yours.

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