TeraReach, India’s leading influencer marketing and Digital PR agency, has unveiled its latest product-based offering Qoruz. It is one of the finest influencer discovery, outreach, and community building platform, providing an end-to-end influencer marketing solution. Initiated after intensive research, founders Praanesh Bhuvaneswar and Prabakaran are all set to revolutionize the influencer marketing space in the country with this launch.
Qoruz is a data-driven platform that combines a powerful influencer discovery engine, with a highly statistical and sophisticated influence scoring algorithm, supported by a seamless instant messenger, and deep-data analytics. The brand already boasts of more than 1 million social influencer profiles on five major social platforms across 120+ topic categories and is analyzing and storing social intelligence data more aggressively, going forward.
With influencer marketing gaining more momentum in India, Qoruz is expected to redefine how marketers and brands execute influencer marketing campaigns. Apart from its ability to execute highly effective, ROI-driven influencer marketing programs, Qoruz is also equipped technologically to assist clients to leverage customer advocacy by allowing them to engage with real-world influences and brand advocates. Qoruz is being sold both as a SaaS and as Managed Services, and comes in two distinct plans, the basic plan is aimed at startups that are restrained by manpower but have dedicated a considerable amount towards the influencer space; and the advanced version is targeted at large organizations that have a strategized plan and a budget in place.
Speaking about the launch, Praanesh Bhuvaneswar, CEO and Co-Founder TeraReach, said, “Today, social media is more effective than ever in driving consumer decisions, because consumers are willing to look beyond ads, and make purchase decisions after reading reviews, recommendations, and what real-life experts have to say about it. From our experience at TeraReach (a leading influencer and digital PR agency owned by Datrux), we could see why brands struggle with influencer marketing – absence of a standard measure of online social influence, reliance on celebrities and inability to discover relevant real-world influencers, multiple communication layers between brands and influencers, and so on. We figured that if we could combine these three attributes – a comprehensive influencer search engine, a robust algorithm that could accurately measure online influence, and a direct communication channel between brands and influencers – into one platform, we would be creating tremendous utility for brands”. This eureka moment marked the start of building Qoruz.”
The Qoruz team has identified India as the key target market owing to an expected boom in influencer marketing in the coming years. Besides India, South East Asian markets, namely Singapore, Indonesia, and Malaysia are also our targets. In the next one year, the company has plans to penetrate deeper into these markets and create a robust global footprint.