Truecaller, one of the leading mobile communication applications in the world, joined the elite club of advertising platforms by delivering over 133 million impressions in a day to become one of the largest in-app publishers in India.
Jabong, one of India’s leading fashion and lifestyle e-commerce portal, leveraged the Truecaller platform to create high impact during its recent sale period. Through the Truecaller campaign, the aim was to create high visibility among the affluent smartphone users with data connectivity.
Commenting on the partnership, Rahul Taneja, CBO, Jabong said “Truecaller has been fantastic for us in terms of delivering high impact and reach amongst smartphone users. The roadblock is excellent for driving awareness quickly.”
The daily impression on Truecaller’s ad platform has grown with over 200% during the last six months. The increased traction comes with Truecaller’s constant innovation to make user communications seamless, and this has resulted that over 70% of existing advertisers has decided to continue invest their marketing budget in Truecaller’s advertising platform. Since this successful campaign, there’s been a huge demand from large advertisers to secure inventory from Truecaller. And advertisers and agencies are blocking the inventory well in-advance to get better ROI.
“We take great pride in delivering such phenomenal results for the associated brands. User’s interest and retention in our product has helped the advertiser reach the right audience. There are basically just a handful of platforms that can deliver at this scale. We believe and see ourselves as an important media platform for brands while we help them in user engagement through contextual and relevant insertions. Our targeting capabilities backed by call intent based approach ensures brands witness desired visibility and engagement with Truecaller users” said Tejinder Gill, Head of India Operations at Truecaller.
Commenting on this milestone, Subho Ray, President at IAMAI said: “India is home to one of the fastest growing mobile internet user base and eco-system, and Truecaller with its high utility and relevance has hit a unique spot with the consumers in India. I believe, Truecaller, as a platform, has already set very high standards for in-app based advertising very quickly. It is impressive to see a platform with over 100 million claimed impressions within a single day. With such heft, it can take brand engagement to a much higher level.”
Further, highlighting the great relevance of Truecaller ad platform, Tushar Vyas, CSO at GroupM South Asia, said: Consumers today live by mobile apps which makes it one of the best platform for brands to engage consumer in right environment. Brands are looking for relevant micro moments to deliver relevant and seemingly spontaneous interactions with consumers. Truecaller brings this unique proposition to the table combining data-led and creative communication with the masses through ads will not just infuse relevance in the world of advertising but will also help brands undertake the most targeted approach.”