Caring for the caregiver: The Vault opens for ‘Save Mom’, a maternity healthcare start-up!

While winters might slowly be settling in, the fire of entrepreneurship blazes strong at The Vault, a one-of-its-kind Indian reality TV show. The ninth episode saw ‘Save Mom’, a maternity healthcare start-up, secure investment worth INR 30 lakh in exchange of 26% equity. The venture, which has developed a wearable digital health echo system for pregnant women, received the funding from Sudip Bandyopadhyay, Group Chairman, Inditrade Capital and Rahul Singh, Founder & CEO – The Beer Café.

Brainchild of Senthil Kumar and Divya Krishnan, Save Mom is a B2B start-up that offers smart wearables for pregnant woman. Boasting aesthetic bead-like design, the wearable device monitors sleep cycles, heartbeat, basal metabolic rate, and glucose rate. It also has a reminder for taking medicine, and calculates the body’s requirement of iron. The smart wearable operates on a cloud-enabled monitoring system and has 10 months of battery life. 

Jatin Goel, Creator, The Vault, said, “Within a short period of time, The Vault has carved its own niche by unlocking new horizons for budding entrepreneurs in India. We have witnessed the entrepreneurial vigour on the show increase with every successive episode, as more and more innovative and fascinating business ideas are given the support they need to grow and succeed. We eagerly look forward to empowering more such promising start-ups from across the country, as we provide them with the perfect platform to pitch their business models and get a chance to secure investments.”

The latest episode also had Rooter, an interactive platform for sports enthusiasts which is also backed and invested in by Bollywood star Boman Irani, making its business pitch in front of the Vault Keepers. While its innovative business idea appealed to the Vault Keepers, they were unwilling to meet Rooter’s expectation of INR 1.5 crore for 4% equity. Another interesting business model, StyleDotMe – a smartphone application that offers instant fashion advice to its users – was pitched by Meghna Saraogi. The platform, which had partnered with some of the most prominent lifestyle brands in the country, did not accept proposals offered by the Vault Keepers due to its commitments with previous investors. 

The Vault is widely hailed one-of-its-kind platform that promotes entrepreneurship in India. The platform has channelled investments of more than 7 crore to the start-ups featured on the show. The featured start-ups are further subjected to due diligence over a period of 3 to 4 months for comprehensive business process evaluation, post which the investment is approved by the investors.