Freecharge, a digital payments platform, announced the appointment of Govind Rajan as the Chief Executive Officer of the company. Govind, joined Freecharge in August 2015 and is currently the Chief Operating Officer at Freecharge.
In a related move, Kunal Shah, currently the CEO of Freecharge will now be the Chairman of the Company. Kunal Shah is the co-founder of the company, along with Sandeep Tandon. In April 2015, Snapdeal had acquired Freecharge in the biggest deal that the e-commerce sector has seen in India till date.
Commenting on the elevation of Govind Rajan, Kunal Shah said, “Govind has led with great insight and initiative. His understanding of the payments industry and its future trends is equally matched by his discipline and ability to get things done. In Govind, we have an exceptional leader, who will lead Freecharge to become the No. 1 player in the payments ecosystem in the country. ”
Reacting to the appointment, Govind Rajan said, “Freecharge is built on a robust foundation of cutting-edge technology, superlative customer experience and a deep understanding of consumer needs. Kunal has built a great tech team and an iconic brand. It is a privilege to take the baton from him. We are fortunate to have his guidance as the Chairman and mentor-in-chief. I am very excited to carry forward our mission to build Freecharge as India’s digital payments OS”
In his previous stints, Govind was the Chief Marketing Officer (B2C) at Bharti Airtel and concurrently also served as the CEO for Airtel Money. An alumnus of Indian Institute of Foreign Trade (IIFT), Govind spent the first 15 years of his professional life at Hindustan Unilever, where he served in various marketing and leadership roles. Govind’s experience of nearly twenty years has seen him drive exceptional results across building market share, driving revenue and building marketing capabilities.
Since the launch of the wallet, Freecharge has built its entire proposition around swift payments and ease of use. With its under 10-seconds payment time and a 99% success rate, Freecharge is leading the way to make digital payments both reliable and frictionless. Its User Interface has set benchmarks in customer experience, evident from a 70% loyalty rate and a usage rate of more than 5 times a month, pegging it way ahead of peers on both counts.