Lava International expanded its range of camera focussed smartphones with two new devices – V2 3GB and V2s. Both smartphones are successors to Lava Pixel V2 which was launched last year and offered a great camera experience built through quality hardware & software innovations. V2 3GB and Lava V2s are competitively priced at Rs. 10750 and Rs. 8750, respectively (MRP).
Both the devices carry a clutter breaking design which has always been Lava’s strength with an in-house product design & development capability. These are Cat4 4G LTE (VoLTE Upgradable) devices powered by MediaTek’s 64-bit quad-core processor with a 5inch HD IPS FL display.
V2s comes with Corning Gorilla Glass 3 while V2 3GB has an Asahi glass for protection. Lava V2s runs on Star OS Based on Android Lollipop - 5.1 and V2 3GB runs on Android Marshmallow - 6.0. Both the devices support dual 4G sim slots and dual standby.
The V2 3GB is 7.6 mm thick, weighs 128 gms, has a 3GB RAM with 16GB internal storage that is expandable up to 32GB. The V2s is 8 mm thick, weighs 129 gms, has a 2GB RAM with 8GB of internal storage that is expandable up to 32GB.
In terms of camera hardware, Lava V2 3GB and V2s sport a 13MP & 8MP rear camera respectively and an 8MP ‘selfie’ Camera with 84 degree wide angle lens & Front Flash. Both the devices support 1080p Full HD video playback, have a 1.4 Micron pixel size, F2.0 Aperture, 5 layer LarganTM Lens with Blue Glass filter and Dual LED flash for rear camera. The camera also has the “MagicPix” software which has features like Face Beauty, Night Pro, Wide Selfie, Multi Angle View, Pic Focus (bokeh mode for subject focus with blurred background), GIF Maker along with Video and Panoramic Mode.
Commenting on the launch, Mr. Gaurav Nigam, Head- Product, Lava International Ltd said, “The smartphone segment in India has evolved over time with an ever increasing demand for sharing information instantly. Today’s generation is primarily on the move and prefers a device which has a good camera and fast speed that enables them to share the memorable moments of their lives with their near and dear ones instantly. Fulfilling this impending desire of our target audience, we are delighted to launch V2 3GB and V2s with the best combination of camera hardware and software features. Through these devices, we aim to build a wide portfolio of high performance and great camera experience smartphones to enhance our consumers overall smartphone experience thereby empowering them to do more and be more.”
Commenting on the processor capability, Mr Kuldeep Malik, Country Head – Corporate Sales International, MediaTek India, said, “A survey commissioned by MediaTek observed that multimedia features is one of the top three considerations during purchase decision, and there is a growing desire for improved camera quality in smartphones. Building from our expertise in home entertainment, MediaTek designs to deliver to our customers a range of best-in-class multimedia offerings to help create differentiation in smartphones segment. Powered by the MT6735, with support for high-quality camera applications, and as the first 4G LTE Android M products from MediaTek in India, we are confident that Lava's V2 3GB and V2s models will bring to the consumers an excellent mobile experience.”
The smartphones come with a wide range of colour options for the users. V2 3GB is available in Royal Black, Icy White and Champagne Gold, whereas, V2s is available in two colours, Royal Back and Icy White. Apart from 4G, other connectivity options on devices include Wi-Fi, Bluetooth, USB and OTG capability. Battery backup on both is 2500 mAh. V2s is available across all national retail stores, multi-brand outlets & online platforms and V2 3GB will be available in the coming week across all channels.