Aircel launches unique ‘Chhutti Pack’, makes Roaming affordable this Holi

To add joy for customers this festive season and in another industry-first, Aircel, one of India’s leading innovative telecom players, today launched ‘Chhutti Pack’, a unique recharge pack that promises to delight customers travelling for holidays or heading back to their hometowns this Holi. Introduced especially on the festive occasion, ‘Chhutti Pack’ – priced at Rs. 83 in Delhi - offers not only an ‘extra’ talk time of Rs. 90, but also credits the user with 5 minutes of free incoming calls every day on Roaming on Aircel/Vodafone network.

Commenting on the rationale behind the launch of this unique recharge pack, Anupam Vasudev, Chief Marketing Officer, Aircel, said, “Many of our customers hold back to use roaming services while travelling thinking that it is expensive. As a result, there’s a big gap between travelers and ‘Roaming users’. We understand that our customers want to head back to their homes, travel to meet their friends or go for holidays amidst the festive season, and in today’s mobile world, it’s a basic essential for everyone to stay seamlessly connected. Therefore, we introduced this extremely affordable offer which aims to dispel that notion and enable one to speak longer hours with their loved ones just as one would on the home network. We’re very confident that this step of ours will truly bring ‘extra’ joy in the lives of all our customers.”

The ‘Chhutti Pack’ has been very thoughtfully customized for each circle on the basis of the customer demands that change geographically. In Delhi, the pack comes with a validity of 28 days. The product also establishes Aircel as a preferred brand in offering the most affordable and the best Roaming calling rates and services in the country.