India’s leading fashion portal Jabong is the official retail partner for Airtel Delhi Half Marathon (ADHM) to be held on 29TH Nov. The country’s most celebrated running event, the Airtel Delhi Half Marathon, boasts a huge participation and audience across all ages. Through this two-year association with ADHM and various other sporting events, Jabong is fast cementing itself as a brand that advocates the importance of sports in India.
Talking about the association with ADHM, Nils Chrestin, Interim CEO at Jabong said, “Running is an important line in our sports business. Jabong is committed to not only provide the best platform for runners to buy their gears but also hosts a dedicated running page to provide tips and information on many premium running events across the country”.
As a part of its effort to increase awareness for sporting events in India, Jabong is focussing on expanding the sports apparels and accessories category for both men and women. Under the sports section on its website, Jabong has added interactive components for Running, Football, Basketball, Cricket, Training, and Tennis.
Sports are a major draw among youth in India today and sports merchandise such as apparels, accessories, equipment, etc. have seen tremendous rise in demand in the last one to two years. “On our speciality running store we will integrate fitness and training schedules to create a 360 degree experience for our consumers. We stand for performance, be it our same-day delivery for select cities, largest assortment of running shoes and more.,” Mr. Chrestin added.
Jabong has tied up with many prominent running events in the past such as the Standard Chartered Mumbai Marathon and TCS Bangalore 10k Run, and has been associated with a legion of sporting events such as the recent basketball festival, NBA Jam, and five-a-side football Jabong Turf War. In one of the largest researches published this month that surveyed 7200 consumers, Nielsen in a major business daily has ranked Jabong as the leading fashion retailer among India’s most trusted ecommerce brands in 2015.