Baidu, a leading Chinese language Internet search provider, announced that version 3.0 of its Android app store MoboMarket is now available in India with full Hindi language support for its rapidly growing contingency of users and developers. The announcement was made during the 2015 NASSCOM Game Developers Conference (NGDC) in New Delhi.
According to Mr. Tim Yang, general manager of Baidu India, the previous version of MoboMarket already has over 4.5 million monthly active users in India and has a content library of over 500,000 apps and games. In addition to its built-in support for Hindi, MoboMarket version 3.0 also includes localized content and a recommendation system specifically designed for Indian users, which will highlight apps related to local holidays and events.
“MoboMarket has gotten really popular here, and we want to show our love to our local fans and developers with a much better localized experience,” said Mr. Yang. “Hindi language support is just one part of this update. We also added smart recommendations and redeemable MoboMarket points for our users,” he said.
In addition to its primary function as an Android app store, MoboMarket 3.0 also includes the following new features:
· Full Hindi language support;
· An optimization tool to speed up smartphone performance;
· A MoboMarket points system in which users accrue points by accomplishing daily tasks. Those points can then be exchanged for gifts;
· A smart, localized recommendation system for users in India.
According to Mr. Yang, MoboMarket represents a first step toward establishing a healthy mobile ecosystem in India. The product’s local-first approach will enable Baidu to increase its number of partnerships with Indian developers and help them more effectively reach their users. “MoboMarket is helping to build the foundation of a healthy local ecosystem, which will really benefit the ‘Digital India’ initiative,” he said.