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‘Do Big Forum’ stresses on Innovation through Technology as key differentiator for SMEs to grow

Tata Docomo Business Services (TDBS), a enterprise service provider of India, brought together the enterprise industry leaders at its flagship ‘Do Big Forum’ - a knowledge platform for the SME business. With ‘Entrepreneurship & Innovation through technology’ as the core focus, the discussion at the event revolved around empowering SMEs with the right technological solutions and enabling them to grow and prosper. Nearly 250 delegates from SME community attended the forum.

The two-day forum that concluded recently , focused on enabling SMEs to understand the importance of digitization and provided a platform to interact with industry stalwarts. The panel discussion moderated by Sandipan Ray, Director, SMBConnect witnessed, Mohit Gupta, Co-founder of Tiffin A La Carte and Consultant, EX VP- SME Religare, and Avinash Phogat, Solutions Expert, Tata Docomo Business Services on the panel to discuss how human Intuition is the Future of Innovation and Entrepreneurship. In addition to this, Mr. Vinod Sharma, MD, Deki Electronics along with Mr. Anurag Batra, Chairman and Editor in Chief, Business World delivered a session on “Unleashing Entrepreneurship & Innovation through technology” and shared their views on how digital adoption can help SMEs grow and prosper in the changing business dynamics. Additionally, the forum saw a healthy discussion about how digital technology has helped the agriculture and consumer food industry, where TDBS has enabled businesses to create and operate efficient CRM, leading to increased efficiency and productivity.

Mr. Vishal Bhat, Vice President for Business operations – North (SME), Tata Teleservices, during the panel discussion said, “Digital is making a rapid stride and is propelling SME’s to develop a digital infrastructure to move ahead of the curve. The impact of the digital revolution is tremendous, adopting digital is no longer a choice but a necessity. Today, the customer expects everything to be managed and maneuvered on his mobile handset. Hence, with changing customer needs traditional businesses are now going digital to stay relevant. With this, businesses need to be nimble in adopting digital technologies to stay agile in contemporary competition. We, at Tata Docomo Business Services, constantly work towards customer centricity and intend to be their technology advisors by providing them with the best comprehensive set of enterprise solutions at affordable prices.”

Every year, TDBS conducts Do Big Forums – a customer engagement/education initiative across cities, where industry leaders from across business verticals convene to discuss how digital technologies are being used to deliver compelling products and services, connect faster with customers, and optimize costs. These forums are an engagement platform for our customers wherein, on a continual basis, TDBS tries to understand their challenges and provide them with relevant digital solutions. These forums help customers understand a lot more about the importance of digitization, its adoption and how it can help them to become future ready. TDBS focuses on creating customized innovative solutions at an affordable cost, as per customer requirement.

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