Matrimony.com expands marriage services in South with MatrimonyMandap

Matrimony.com announced that its marriage service ‘MatrimonyMandaps’, the largest wedding venue booking platform in India to find best Mandaps &  Banquet halls, recently expanded to three other states in southern India- Telangana, Karnataka and Kerala. Besides the cities serviced earlier - Chennai, Madurai, Coimbatore and Trichy, in Tamil Nadu, now Matrimonymandaps.com has its presence in Hyderabad, Secunderabad, Cochin & Bangalore, with over 2,000 mandaps and banquet halls listed on the platform.

MatrimonyMandaps helps customers to find the right wedding venue, check availability, get the best price quote and easily book the venue, by leveraging the relationship built by MatrimonyMandaps with the wedding venue partners. Offering comprehensive information of about 60 features on each venue, it helps customers search, compare & shortlist the venue for weddings. Photographs of the venues and 360-degree videos shot by professional photographers provides a great visual experience of wedding venues in the website, with multiple images capturing the key aspects of the venue, helping customers and their family members to take a collaborative decision.

The service team of MatrimonyMandaps helps customers book the venues that suit them by guiding the customer through every step, based on the requirements provided by the customers.

Speaking about the expansion, Murugavel Janakiraman, Founder and Managing Director – Matrimony.com, said, “A key strategy for driving monetization is to increase the length of our relationship with our customers and increase the amount of revenue earned from our customers by offering additional marriage services to our online matchmaking user base. A majority of the categories of marriage services in India are unorganised and highly fragmented, presenting a potential opportunity for an organised aggregator to provide these services. In this regard, we have leveraged our brands, user activity on our platforms and our online matchmaking client base to diversify into marriage services to take advantage of the lack of organised services. MatrimonyMandaps is our latest foray into the huge marriage service market and we’ll offer better choices to customers.”