Cognizant just announced that it has agreed to acquire Zone, one of the United Kingdom’s leading independent full-service digital agencies specializing in customer experience, digital strategy, technology and content creation. Established in 2000, Zone is headquartered in London. Recognized as Agency of the Year in 2016 by the British Interactive Marketing Association (BIMA), Zone serves well-recognized brands across industries, including Adidas, Aviva, Barratt Homes, Deutsche Telekom, Maersk, Marks & Spencer, and Unilever.
Zone’s capabilities in application development, user experience and content strategy will enhance Cognizant’s established digital interactive expertise in Experience Design, Human Science-driven Insights, and Analytics. With Zone, Cognizant will expand its capacity for delivering digital interactive solutions to a broader base of C-suite decision-makers throughout the UK and Europe.
Upon the close of the acquisition, Zone’s more than 220 digital agency experts will become part of the Cognizant Digital Business practice. Zone will retain its offices in London and Bristol, as well as in Cologne, Germany.