Paytm Mall, owned by Paytm E-commerce Pvt. Ltd, has partnered with Lenovo and Intel India to sell Lenovo laptops by bringing the brand’s authorized stores online on its platform. In this arrangement, Paytm Mall will offer a platform for customers to buy Lenovo products and receive faster deliveries from the brand’s local authorized sellers.
The company has onboarded more than 50 Lenovo exclusive stores across 20 Indian cities to sell their catalogue on its platform. Additionally, customers can buy Lenovo laptops by scanning the Paytm Mall QR Code placed at Paytm Mall partner outlets and drive immediate discovery and purchases. This will allow Lenovo to expand its reach while enabling customers to buy from their trusted neighborhood stores.
As a part of this initiative, the Lenovo Ideapad 110 will be available for Rs. 23,990 with offers worth the same amount. The laptop has been recognized in the industry as a laptop with flawless processing power for superfast speed, great memory, lots of storage, an attractive display and integrated graphics. It is powered by an Intel® Pentium® Processor, and comes loaded with Windows 10, 4GB RAM, 500 GB hard disk and a 15.6 inch display. It has also been voted and cited as amongst the best for its heavy-duty assortment.
Amit Sinha, Chief Operating Officer, Paytm Mall said, “Our aim is to enable brands to maximize their business by leveraging the massive reach of our platform. We are confident our partnership with Lenovo India will help drive greater sales for their offline distribution while ensuring their products are available to online shoppers as well.”
Rajesh Thadani, Executive Director – Consumer Business and Ecommerce, Lenovo India said, “Lenovo is the first to introduce Omni channel engagement in the PC category. We have always aimed at providing a differentiated experience to our consumers be it in services, retail or products. The Omni channel model is yet another differentiated route to help drive a seamless PC shopper experience. We believe this approach will help increase our growth and penetration in the Indian PC Market.”
Cekiel Danielson, Director - Asia Retail Sales at Intel said, “Intel, through our consumer PC portfolio, is constantly seeking opportunities to work together with the industry to increase access to technology for first time buyers. Our collaboration with Paytm Mall and Lenovo to test the omni channel model is aimed to improve the end consumer experience vis-à-vis PC awareness and adoption. We are excited to see how this will play out in tier 2 markets and beyond as consumers get newer ways to interact with technology.”