IndiaFirst Life Insurance launches ‘IRIS – IndiaFirst Responds’ - virtual assistant

IndiaFirst Life Insurance, promoted by Bank of Baroda, Andhra Bank and Legal & General, announced the launch of its chatbot, IRIS (IndiaFirst Responds). IRIS is equipped with multiple functionalities like product descriptions, premium statements and notices for customers, fund value inquiries, application status, and surrender value inquiry. This will strengthen self-service options for the company’s field sales and customers, reducing dependence on contact centres for basic requests or information, and a modernised process that will enhance the overall customer experience.

Announcing the launch, RM Vishakha, MD & CEO, IndiaFirst Life Insurance said, “With our philosophy of ‘customer first’, it has been our constant endeavour to bring in simple processes and procedures with the viable adoption of technology. IndiaFirst Responds (IRIS), is a significant step towards offering end-to-end digital platform and deliver personalised solutions to our customers. This will also ensure empowering our sales force to meet customer requirements, real-time. As we are ambitious in our sales target, this is our effort to create a robust customer service process, to be able to handle high sales volume, going forward.”

Mohit Rochlani, Director – Operations & IT, IndiaFirst Life Insurance, added, “Today, customers are looking for instant solutions and IndiaFirst Life Chatbot enables to ask any question and get fast and real time response, through live chat experience. The Real-time expense management adds a layer of improved functionality and simplifies the day-to-day functioning of our sales force. This will help them focus on what’s most important to us as team, which is offering the customer the best product and service”. Best

The company has also rolled out a unique solution through an app called Knowledgebase which empowers the sales teams to search and query on various products and processes in the organisation. Using this solution, sales team can get correct and accurate responses to their queries instantly while on the go.