Shopclues launched Intex Aqua Zenith, at an exclusive price of INR 3999 at ShopClues.com. Intex Aqua Zenith is the most affordable 5” screen smartphone under the brand’s umbrella and comes fully loaded with the latest Android OS – Nougat and 4G VoLTE capability. Launch of the phone at a competitive price across platforms comes after various exclusive launches of smartphones and other electronic products at affordable prices on ShopClues, with a target of Tier III and IV markets of India where digitization has created the best opportunity for growth.
Nitin Kochhar, Senior VP - Categories, ShopClues shared, “We at ShopClues have always been the market leaders in the starter smartphone category. 50% of our orders come from our focus on the Tier – III and IV markets and we have constantly partnered with various manufacturers to serve this demographic – Bharat. Our partnership with Intex is a prime example of our efforts towards achieving our country’s shared vision of bringing a larger audience to the digital economy. This exclusive launch of Intex Aqua Zenith further strengthens our leadership in this category and we are excited about future launches that will consolidate our position in the market.”
The Intex Aqua Zenith features a 5’’ capacitive touch screen display with 480 x 854 pixels resolution. The smartphone comes with a powerful 1.1GHz MediaTek MT6592 quad core processor, 1GB RAM, 8GB internal memory expandable up to 128GB and dual SIM (micro+micro) dual-standby (4G+4G). With a powerful yet compact 2000mAH lithium-ion battery, the Intex Aqua Zenith boasts of a 5MP primary camera with face beauty, HDR, self-timer and a 2MP front facing camera.
The dimensions of the Intex Aqua Zenith are 14.5 x 1 x 7.2 cm, a compact choice that is light-weight too, weighing less than 150 gms. This smartphone supports Wifi hotspot, with a Wifi connectivity 802.11 b/g/n @ 2.4 GHz. The smartphone priced at INR 3999 exclusively at ShopClues.com also comes with an Accelerometer, Proximity sensor and Ambient light sensors.
Ms Ishita Bansal, Product Head – Mobiles, Intex Technologies said, “We are very optimistic about our partnership with ShopClues. The Intex Aqua Zenith is one of our efforts to see that a smart phone is within the reach of a larger population of our country. Intex and ShopClues share the focus towards the Tier III – Tier IV Markets. With the right product and the strength of ShopClues in the smartphone category, there can be nothing but growth.”
ShopClues had previously experienced successful brand associations and gadget sales with brands like OnePlus 3T, Asus Zenfone2, LeTV Le 1s and more.