Mahindra Comviva announced that its mobile engagement solution for enterprises - Ngage Messaging Platform will now provide omni-channel customer engagement with the addition of new digital channels. With new channels like Chatbots, Push Notifications and Social Media integration, Ngage platform is now a one stop shop for the customer engagement needs of enterprises, supporting both legacy and digital channels.
In this digital world, contextual and real time interaction is the key to building stronger engagements with customers. Enterprises are using mobile first marketing strategies to engage with their customers at the point of need and delivering the richest, most compelling experience possible. This growing Application-to-Person (A2P) enterprise messaging industry (estimated to reach 70 billion USD by 2020) presents a compelling revenue opportunity for telecom operators as they look for ways to offset their Person-to-Person (P2P) SMS revenue decline.
Ngage Messaging Platform protects operator investments by enabling them to take advantage of growing A2P traffic volumes as well as provide enterprises the ability to connect with their customers on digital channels as well, all through a single platform. Ngage platform helps enterprises develop a holistic approach to their customer engagement, create a robust suite of services that can enhance their brand image and deliver cost effective, immediate and personalized communication.
Speaking on the launch Aditya Dhruva, VP and head of Messaging and Broadband Solutions, Mahindra Comviva said, “With this new and improved mobile engagement solution ‘Ngage’, we aim to deliver higher value to enterprises and omnichannel experience to their consumers. As the world becomes more interactive, it needs real time customer engagement solutions to build successful brand engagements. With Ngage, enterprises can not only enable multi-level engagement with their customers but also monetize these engagements in real time.”
With over 80 deployments across the globe, Ngage Messaging Platform offers direct, cross-channel delivery, with multi-billion message handling capability and simplified service experience. It offers enterprises and operators the diversity of communication with policy controls, real time invoicing flexibility, business reporting and dashboards on a single platform.