Skip to main content

iVOOMi Plans to Invest 250 Cr. in India for R & D centre and Product Development

After launching its first series of Smartphones, a Chinese electronics OEM / ODM major, iVOOMi announces its investment of Rs. 250 cr. in order to further strengthen its niche in the Entry level Smartphones segment in the Indian market. The company focuses on strengthening its foothold in the market through strategic alliances with technology and retail giants.

The investment will be planned in two phases. In its foremost phase, the company will be investing in futuristic technologies to bring advanced products at an affordable price & will also focus on setting up its manufacturing capacity in India. The company also plans to invest in order to propel its online retail penetration across Tier – 2, 3, 4 towns in India through a series of strategic association with retail partners.   

Mr. Ashwin Bhandari, CEO said, “We are glad to announce our investment plans for the highly competitive Indian market. With the significantly rising penetration of the iVOOMi smartphones, our mission is to establish iVOOMi as the most preferred Smartphones brand for the entry level Smartphone users. And we are predominantly focusing on delivering disruptive features and ultimate user experience to our users at a nominal cost.”

In its second phase of investment which will be in 2018-2019, the brand will focus on setting up R&D capacities, and will also expand the manufacturing capacity within India thereby supporting the Make in India initiative. Marketing activities will also play in imperative role in this phase of investment activity.

60 percent of the total investment will be made towards R&D system in China in order to accelerate an end to end product development for the India market. The company is closely working with technology giants like Qualcomm, MediaTek, Spreadtrum, Intel, Samsung, Galaxycore, OmniVision, Asahi, DragonTail, BnK, in order to develop future-ready products for Smart users across Tier – 2, 3, 4 towns of the country.

By next quarter the company plans to launch an extensive portfolio of Smartphones in India with world-class features.

iVOOMi, holds a wide range of product portfolio spread across 5 categories with over 350 SKUs selling across 30 countries. Apart from Smartphones, the company also plans to introduce 3 new product categories including Smart Devices, Smart Accessories and Personal Care electronics this year in India.

Popular posts from this blog

Radisson Blu Hotel, Dubai Improves Guest Wi-Fi Coverage and Performance with Aruba Wireless Solutions

Radisson Blu Hotel, in Al Sufouh at Dubai Media City has recently deployed wireless infrastructure from Aruba, a Hewlett Packard Enterprise Company, to deliver secure, seamless, high-speed, wireless internet connectivity across its hotel rooms, suites and public areas. The implementation has resulted in improvement in rating of Wi-Fi services and drastic reduction in volume of IT help desk calls, besides the fact that the design of the Access Points (APs) blends seamlessly with the hotel aesthetics and AP management, monitoring and troubleshooting has become centralized and simplified.

Amazon.in launches “Smart Living Store”

How would it be if you could stream online videos or browse websites on your TV? How about a device that could measure your level of activity throughout the day? How would it be if a device helps keep your home secure? With the Smart Living Store you can find out! Amazon.in announces the launch of “Smart Living Store” - a dedicated store aimed at providing customers the one stop shop for all smart devices across various product categories.

Pi DATACENTERS Achieves Uptime Institute Tier IV Design Certification

Pi DATACENTERS, India, an enterprise class datacenter and Cloud service provider based at Amaravati, the new capital region of Andhra Pradesh, today announced that the company has been awarded Uptime Institute Tier IV Design Certification, achieving the highest standards for infrastructure, functionality and capacity as demonstrated on the design documents. To earn a Tier Certification of Design Documents, a facility is evaluated on mechanical, electrical, structural and site elements, and certified facilities also receive expert recommendations to enhance Operational Stability over the long-term.
“We are pleased to award Pi DATACENTERS with the Uptime Institute Tier IV Design Certification,” said John Duffin, Managing Director, South Asia, Uptime Institute. “Achieving a Tier IV Fault Tolerant Design Certification illustrates that the facility meets the highest standards for infrastructure functionality and capacity as demonstrated on the design documents. This ensures that plans are…