DishTV and Disney India launch Disney active service

This summer vacation is sure to be exciting for kids as DishTV, Asia’s largest DTH service provider and Disney India announce the launch of Disney Active. Disney Active, a fun and engaging service, brings home the magical world of Disney through a host of read-along-e-books and games. 

Disney has a legacy of timeless stories and characters and there is no better way to experience them than on one’s personal television. The audio-visual read-along stories are customized for children aged three and up, and will include Mickey & Friends, Disney Princess, Frozen, The Jungle Book, Disney. Pixar Cars, Toy Story and much more. 

The games feature classic Disney characters like Mickey & Friends, Tinker Bell and more. This service is available for free till June 10, 2017 for all Dish TV subscribers, after which it will be available at an introductory price of INR 40 per month.

Speaking on the occasion, Mr. Anil Dua, Group Chief Executive Officer, DishTV, said, “Value added services has been a focus area, a clear differentiator and an integral part of our offering. We are delighted to announce our specialty offering targeted at the youngest generation. Kids segment is an area which is constantly in focus for us. Launch of Disney Active service is yet another step for us to enhance our value added services portfolio and cater to our subscribers. After having received a positive response to our earlier services, we take immense pleasure in now announcing the launch of Disney Active Service”.

Abhishek Maheshwari, VP & Head, Media Networks & Interactive, Disney India, said, “At Disney, we constantly strive to offer quality content to our consumers on their platform of choice.  We are delighted to work with DishTV to launch the Disney Active service comprising games and stories. We do hope children enjoy this compelling content.”