Swipe launches new variants of ELITE Star to be available Only on Flipkart

Swipe is back with two more variants of its super-successful smartphone for its fans. The Gold variant (1GB + 8GB) of ELITE Star is priced attractively at Rs 3,699 and the enhanced memory variant (1GB + 16BG) is newly introduced in Black & While color is available at an astounding price of Rs 3,999.

A lot of consumers reached out to us on social media checking for Gold variant. This new variant in Gold is our way of thanking our esteemed customers for the immense support.

Powered with Android M (6.0) and Indus Operating System for the users preferring regional language, the new 4G VoLTE-ready variants of ELITE Star offers users a choice to opt from the 8GB (Gold) and 16 GB (Black & White) of internal memory. In both versions, users will be able to enjoy a greater multimedia experience as they can capture sizzling photos and videos in virtually any lighting condition through its 5-MP Rear Camera. Its 1.3 MP Front Camera in both variants ensures great Selfies to share on various Social Media platforms. The high-power battery in both variants ensures that the users do not run out of juice too soon.

Talking about the launch of new variants of ELITE Star, Mr. Shripal Gandhi, founder &CEO of Swipe said, “To cater to the large entry-level population, we have re-designed the popular ELITE Star smartphone keeping in mind their unique needs. Also, keeping in mind the linguistic preference of the target users, we have designed the phone to operate on the Indian regional languages with the innovative Indus OS that eliminates the language barrier among people, and helps us move towards a cashless economy.”

On pricing strategy, Mr. Gandhi said, “While we ensure that our products are rich in features – matching with the latest in global technology trends, we also ensure that they are affordable and easy to use for everyone – even for the people in the remotest corner of the country.”

The ELITE Star received enormous response since its launch in December 2016. The smartphone has witnessed a staggering adoption rate with 70% plus usage in regional languages across the country. The phone’s popularity is largely attributed to its unique feature of connecting Indians in 12 regional languages with its Indus OS. Commenting on the partnership, Ajay Yadav, Head - Mobiles, Flipkart said, "Flipkart's partnership with Swipe Technologies is creating new milestones with every exclusive launch. After receiving great response to previous phones, we are glad to bring new variants of ELITE Star to our customers. With Flipkart's wide market reach coupled with seamless consumer financing options, we are certain that this new phone will be well received by our customers."

Indus OS: Indus OS is addressing one of the developing world’s biggest challenges - to develop technology to cater to the economic, social and regional diversity. We are the first operating system to meet the real needs of the emerging market’s regional language speaking citizens through innovation, simplification and localization.

The support for 12 regional languages is accentuated by two key features: Transliterate and Translate. Swipe left to Transliterate (write using the closest corresponding letters of a different alphabet or language) and Swipe right to Translate

On the occasion, Mr. Rakesh Deshmukh, CEO &Co-Founder of Indus OS said, “The Swipe ELITE Star series of smartphones packs a bunch of superior hardware features and is powered by our ‘IndusOS’ Operating System platform. Our user surveys reveal that consumers are more comfortable with an Operating System that is essentially Indian and helps them express themselves in their own language. The two new Swipe ELITE Star variants also come with the innovative new Indus Dialer with OS integrated balance analytics. Pre-paid users will now be able to conveniently check, analyze, and recharge their balance right on the phone dialer, which cuts down several layers.”