The 7th edition of Digital Marketing and Advertising Conference and Exhibition in India, ad:tech featured a special innovation zone that showcased new technologies in digital marketing.
The opening day of the action packed digital marketing event saw keynote from John Williams, BBC.com on ‘The eight commandments of content marketing’ followed by Andrea Bernheardt. Reckitt Benckiser who engaged the audience with a dynamic session on ‘Turning Media complexity into a business opportunity’ These introductory keynotes were followed by spotlight sessions on topics like ‘4G’s impact on Mobile advertising in India’, ‘Monetizing your mobile traffic in a better way’ and others.
The day ended with keynotes from:
John Gallaghar IBM Global Head shared his strategies across television and digital, including new buying strategies. He has also give the deep insights on contemporary marketer is dealing with a world where there is a data infusion.
Kirk McDonald, President Pubmatic shared his deep understanding on successful technological marketing strategy and media conversation on automation as a part of future data management. He also spoke about simplified data management and powers of advertising in the era of complex marketing stack.
The event has received registrations more than 6500 in number. This year’s event witnessed phenomenal additions of companies like IBM, CRITEO, ACCENTURE, APPLIFT, CAKE, GAMELOFT, ICUBESWIRE, MOMAGIC TECHNOLOGIES, TABOOLA, STARTAPP, TUNE, WATCONSULT, XAPADS and more.Further to the panel discussions, in-depth presentations and hands on workshops, there was a Big Networking Bash to end an exciting and enriched first day.
Commenting on ad:tech, Jaswant Singh, Country MD at Comexposium India said “We are overwhelmed with the phenomenal response we have received on the first day.This year ad:tech brings together more than 100 companies from across the globe to exhibit what’s new and what’s next, We are happy to provide our visitors and delegates with a perfect mix of Virtual Reality and Augmented Reality experience coupled with mind-bending discussion on topics that include IoT, Chatbots, Artificial Intelligence, Programmatic and more’.