FreeCharge, in association with Fever 104 FM, hosted India’s first ever cashless Swayamvar as part of ‘Band Bajaa Fever’ Season 3. This is an unique initiative that attempts to make marriages unforgettable, extra-special and cashless with an unparalleled entertainment quotient.
The company also organized a star-studded evening in Namma Bengaluru where the bride to be Pranvesha Kundu chose ‘Sahil Sen’ as her Mr. Right amidst a fun filled night of music, entertainment and competitions. Suitors were invited to register through online portal or WhatsApp for Band Baaja Fever and at the gala night, the final three contestants battled their way to be the ‘Mr. Right.’
As part of this initiative, cashless weddings were also conducted across Mumbai, Chennai, Kolkata and Hyderabad. In these cities, prospective brides and grooms were invited to participate in Band Bajaa Fever to make the weddings memorable and cashless with FreeCharge. All wedding rites and rituals from Joota Churana to Moohn Dikhayi were all cashless; payments were made and gifts were exchanged through FreeCharge wallet in this unique avatar.
Speaking on the occasion, Kanika Kalra, Vice President – Marketing, FreeCharge said, “At FreeCharge, we are constantly looking at promoting the government of India’s vision of a cashless economy and realized the best way to promote the habit of using digital payments is through ‘weddings’ and in our country weddings involve a heavy amount of money transactions whether it is gifting the couple or paying the vendors, payments are an integral part of marriages. Through Band Bajaa Fever, we wanted to show the possibilities of conducting these transactions through mobile wallets and digital payments at weddings and are very happy to partner with Fever 104 FM for making it a success.”
The event on Saturday night saw an overwhelming participation from the guests, who came to witness the finale and be a part of this innovative initiative by FreeCharge and Fever 104 FM. Celebrities like Shruti Hasan were also in attendance to lend support to the cause of financial digitization and bring awareness to using mobile wallets like FreeCharge.
“Marriages are high indulgence family occasions in India and Fever has always attempted to make them extra special. With our partner FreeCharge, season 3 of Band Baaja Fever takes innovation to another level. Swayamvar on radio is the first ever in the category and with this Fever FM establishes a new milestone in the radio category,” said Harshad Jain, CEO Radio and Entertainment – HT Media Ltd.
Sharing her experience Pranwesha Kundu, “It's been a month-long journey with Band Baaja Fever. I have had so much fun right from the selections to the interactions with the RJs, the nervousness and excitement on the dates, selecting the top 3 out of 5, to the fun games on air, to see the top 3 fighting it out on stage to making the final choice. I am thankful to the organizers for giving me this opportunity to be a part of such an exciting idea like a ‘Swayamvar on air’ and for making this journey so special and memorable for me.”
The winning suitor Sahil Sen said “I loved bonding with the Fever team, fellow suitors and Pranwesha while answering awkward questions, dressing sharp and filmy dialogue rants formed an exciting and fun-filled experience I will not forget.”