BMC Software India recently won the ‘Best Customer Centric Culture’ Award, at the 3rd Customer Engagement Summit, instated by leading marketing organization Kamikaze B2B Media.
The award was received by Tarun Sharma, CEO of BMC Software India Pvt. Ltd.
“What makes the award very special is our winning against behemoth competition from leading B2C brands across all verticals! I am proud of the team that holds the fort at BMC India,” shared Tarun.
“BMC India’s focus on ‘4th Phase of Customer Centricity’, woven together by its ‘Customer Experience Program’ (trilogy of employees, customers and partners), is brought to Life, through the world-class, ‘Customer Experience Center’” shared Rohit Singla, Senior Director of Customer Experience Program, & Chief of Staff, CEO’s Office, India.
“The awards were appointed to honour the highest level of achievement in customer experience across the Indian community. These Awards pays tribute to organizations and inspiring role models that lead the way. They form the industry's benchmark in terms of best practice and process excellence, and provide an opportunity for Customer Experience Management professionals to gain recognition for their achievements and initiative,” shared the Project In-Charge of the summit.
The theme of the summit was “Turning Customer Experience into Competitive Advantage”.
One set of jury members thoroughly evaluated the nominations submitted, while another set of jury members personally interviewed the nominees to evaluate on the following parameters:
· Written Case of Recognition
· Business Rationale & Context
· Innovative & Creative Solution
· Contact Centre and Technology
· Outstanding Customer Experience Achieved
· Effective Implementation & Business Impact
The jury comprised leaders (CEOs, VPs, and MDs) across leading fashion and retail houses, telecom, IT, media, banking, and financial institutes. Nominations were submitted by leading B2C brands across durables, non-durables, retail, travel, financial services, healthcare, telecom, etc. For more details,