Skip to main content

FreeCharge traffic jumps 4 times as consumers rush for 100% cashback offers

FreeCharge’s “Flat 100% Cashback Sale” received overwhelming consumer interest on day 1 of sale as users flocked to grab tempting cashback offers on a range of online and offline offers. The traffic on FreeCharge surged 4X on the first day of sale, as consumers enjoyed the never-before flat 100% cashback offer across more than 1,00,000 merchant stores. 

Offline transactions on merchants like Cafe Coffee Day, Heritage Fresh, McDonald's, Hypercity, Crossword jumped 5 times as buyers enjoyed the surprise weekend deals.  Buyers also locked into tempting online deals on Domino’s, Snapdeal, Bookmyshow, Jabong, gaana.com - all made more tempting by the 100% cash back offers.

Driven by exciting offers on recharges, including a cashback offer of “20 on rupees 20” recharge that caught attention of many regular users, nearly 800 recharges were done every minute using FreeCharge on Day 1 of the sale.

The increased consumer interest has also translated into a sharp increase in transactions in the food & dining vertical across prominent merchants like Swiggy, foodpanda, Zomato etc over a non-sale day. More than 2100 orders were placed every minute on Day 1 of the sale.

Speaking on the same, Govind Rajan, CEO, Freecharge said, “The enthusiastic response we have already received on the first day of flat 100% cashback sale is a huge testimony to the effort and great motivation to keep up the cashless momentum. Post demonetization, the team is putting in long and exciting hours to ensure that we provide more and rewarding options for our users to go cashless.”

In the lead up to the sale, FreeCharge had prepared extensively by scaling up its systems such as the checkout process, the fraud management system to ensure a seamless experience for its consumers. To ensure the same, the customer service team was also ramped up by close to 3 times to reduce the turnaround time for query resolution significantly.

Popular posts from this blog

Radisson Blu Hotel, Dubai Improves Guest Wi-Fi Coverage and Performance with Aruba Wireless Solutions

Radisson Blu Hotel, in Al Sufouh at Dubai Media City has recently deployed wireless infrastructure from Aruba, a Hewlett Packard Enterprise Company, to deliver secure, seamless, high-speed, wireless internet connectivity across its hotel rooms, suites and public areas. The implementation has resulted in improvement in rating of Wi-Fi services and drastic reduction in volume of IT help desk calls, besides the fact that the design of the Access Points (APs) blends seamlessly with the hotel aesthetics and AP management, monitoring and troubleshooting has become centralized and simplified.

Amazon.in launches “Smart Living Store”

How would it be if you could stream online videos or browse websites on your TV? How about a device that could measure your level of activity throughout the day? How would it be if a device helps keep your home secure? With the Smart Living Store you can find out! Amazon.in announces the launch of “Smart Living Store” - a dedicated store aimed at providing customers the one stop shop for all smart devices across various product categories.

Pi DATACENTERS Achieves Uptime Institute Tier IV Design Certification

Pi DATACENTERS, India, an enterprise class datacenter and Cloud service provider based at Amaravati, the new capital region of Andhra Pradesh, today announced that the company has been awarded Uptime Institute Tier IV Design Certification, achieving the highest standards for infrastructure, functionality and capacity as demonstrated on the design documents. To earn a Tier Certification of Design Documents, a facility is evaluated on mechanical, electrical, structural and site elements, and certified facilities also receive expert recommendations to enhance Operational Stability over the long-term.
“We are pleased to award Pi DATACENTERS with the Uptime Institute Tier IV Design Certification,” said John Duffin, Managing Director, South Asia, Uptime Institute. “Achieving a Tier IV Fault Tolerant Design Certification illustrates that the facility meets the highest standards for infrastructure functionality and capacity as demonstrated on the design documents. This ensures that plans are…