‘For us, Fare Families are not just a feature we are adding, this is at the heart of our strategy. An OTA’s role in the travel ecosystem is to highlight all of the efforts the airlines are making to improve and personalise the travel experience, and we are excited to be working with Amadeus to be at the forefront of this. We believe that Fare Families open new relationship opportunities with our airlines partners, and this will benefit our customers,’ says John Mangelaars, the CEO of Travix.
“Last year, we saw an incredible growth in the amount of OTAs interested in Fare Families, and we’re seeing more and more airlines interested in creating and sharing this kind of content. We think 2016 will be the year where personalised flight booking becomes mainstream,” says Sébastien Gibergues, Head of Leisure Online and Travel Media at Amadeus.
Travix is a global online travel company selling flights in more than 28 countries with a global portfolio of 35 websites. Their website brands include CheapTickets (Singapore, Hong Kong and Thailand), BudgetAir.com (India, Malaysia, Philippines, Taiwan, Australia, New Zealand) and Vayama.com.
Amadeus is currently distributing Fare Families for 23 airlines through the GDS, and 12 more are under implementation.