Bill Cate Appointed Vice President of Channel Strategy, Programs & Marketing at Zebra

Zebra Technologies announced that it has appointed Bill Cate as vice president of its Channel Strategy, Programs, and Operations, effective immediately. Cate will help strengthen Zebra’s indirect channel strategy with a focus on the launch and ongoing management of the new PartnerConnect program and tools that attract and retain value-added channel partners to represent and sell Zebra products and services around the world.

Mike Cho, senior vice president of Corporate Development and interim CMO, Zebra Technologies 
“Bill Cate is an experienced channel executive who has consistently achieved impressive results in setting and executing global marketing, sales and program strategies through large-scale channel ecosystems. He has extensive experience in developing effective, efficient processes and systems to operate and grow the business while increasing the value for everyone in the channel.”

Bill Cate, vice president, Channel Strategy, Programs & Marketing, Zebra Technologies
“I am honored to join Zebra Technologies.  Zebra is a great company known for its world-class capabilities in working with channel partners and delivering innovative solutions that make enterprises more connected. This role represents an incredible opportunity to continue to enhance and execute a comprehensive channel strategy worldwide using what I have learned and practiced with enterprise technology ecosystems.”